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Alternative Energy Blogger / Marketing Specialist
Responsibilities: Develop our blogging strategy to leverage the power of Web 2.0 trends and technologies to build conversations with key stakeholders Coordinate our blog and podcast production and promotion Conduct interviews and polls Monitor blog coverage of Alchemy and industry trends and competitor/partner communications Conduct outreach to bloggers, newsgroups, and other online organizations Write content for microsites, email campaigns, RSS, blogs and magazines Must be able to coordinate blogging initiatives with our Integrated Marketing Plan ensuring effective brand awareness and marketing performance objectives are executed to support ongoing marketing and media campaigns Ability to stay current with RSS technology news, business blogging strategies, corporate communications, podcasting applications, as well as blog design and navigation Qualifications: First and foremost, the ideal candidate is strong, engaging writer with a flair for persuasive communication and a passion for blogging. Other qualifications include: Have at least 2 years of marketing and/or journalism experience Outstanding publication skills: spelling, grammar, and punctuation, plus proofreading and copy editing capabilities Self-starter with experience in the alternative energy industry and a background of marketing using the Web, preferably using Web 2.0 techniques An enthusiastic, technophile who can work with multiple internal constituents including Product Development, Marketing, Product Marketing, Training, and Executive Management to gather, package and promote interesting and relevant content Note: Please mention Get Alternative Energy Job (GetAlternativeEnergyJob.com) in your cover letter when applying.
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